Thousands of Bees in EVERRICH Taipei Downtown Duty Free Shop Together with Guerlain for Bee Conservation

EVERRICH Duty Free and its long-term partner, Guerlain, the internationally renowned French cosmetic brand have collaborated for the past three consecutive years, dedicating efforts to bee conservation. Once again in 2024, just ahead of World Bee Day on May 20th, thousands of bees were brought into EVERRICH Taipei downtown duty free shop for the first time. EVERRICH members and their children were exclusively invited to meet the bees and engage in beekeeping experiences.

One-third of the Earth's food supply comes from flowering plants, and about 80% of them need bees to assist pollination. In recent years, due to intensive farming, vanishing habitats and climate change, the annual bee mortality rate now stands at 30%, and the disappearance of bees is a worldwide phenomenon which is endangering biodiversity.

Since 2018, Guerlain announced its “Bee School” program, an environmental education project for children, initiated jointly by UNESCO and other organizations. Guerlain and EVERRICH Duty Free have collaborated on the Bee School project, and for the first time brought thousands of bees into EVERRICH Taipei downtown duty free shop.

Approximately 20 EVERRICH VIP member families, each with children aged 5 to 8, and their parents were invited to participate. This rare opportunity allowed them to touch actual beehives and bees, learning about the importance of bees and how to protect them. The experience of becoming little beekeepers transformed the feeling of fear to love in the children, turning them into super bee defenders.

EVERRICH Duty Free has remained steadfast in its commitment to social welfare and environmental protection. Over the past years, it has achieved significant reductions in carbon emissions, actively engaged in carbon auditing, and launched the EVERICH 1% ESG project. Through this project, EVERRICH Duty Free is driving action towards environmental sustainability across businesses, employees, consumers, and partners, with a dedicated investment of 1% in time, management, and impact. The collaboration with Guerlain also represents yet another testament to EVERRICH Duty Free's dedication to environmental education and its practical implementation of sustainable practices.