Soaring Childhood Joy! EVERRICH Partners with Taiwan International Balloon Festival for Charity Giving Foster Children an Unforgettable Experience in the Sky

The annual Taiwan International Balloon Festival (TIBF) is in full swing, featuring a special collaboration with Sanrio and the world’s first Coach hot air balloon at Luye Highlands in Taitung. Additionally, there will be more Night Glow Concerts than ever before. EVERRICH Duty Free Shop supports this grand tourism event by organizing special charity sessions whenever the EVERRICH hot air balloon appears at Luye Highlands. This year, EVERRICH teamed up with the Taitung Family Support Center (台東家扶中心), giving local children the chance to experience a hot air balloon ride for the first time, offering them a unique perspective of Taitung’s beautiful landscape and a deeper connection with their hometown.

EVERRICH, deeply committed to social responsibility, initiates nearly 400 charity events annually through its employees. This time, colleagues from Kaohsiung International Airport and Ludao Branch brought thirty children from the Taitung Family Support Center (台東家扶中心) to Luye Highlands. To enrich the children’s joyful journey, they not only experienced the rare tethered hot air balloon flight, but EVERRICH volunteers also guided them in drawing their own hot air balloons on paper. In the evening, they enjoyed the spectacular Night Glow Concerts and drone shows, creating unforgettable memories.

In addition to serving travelers at national gateways, EVERRICH Duty Free Shop has long collaborated with local governments to promote Taiwanese tourism and has also focused on the development of offshore islands. The PROFOND Duty-Free Shop on Ludao has been in operation for over ten years. Hui-chun Tsao, Manager of Public Affairs at EVERRICH D.F.S. CORPORATION, stated that this is not just a charity event but a precious opportunity for children to experience flying and exploring the world. The excitement and amazement in the children’s eyes made the event even more special. EVERRICH will continue to work with various sectors to bring warmth and hope to those in need.

The Taitung Family Support Center (台東家扶中心) also expressed gratitude to EVERRICH for providing their children with this rare opportunity to fulfill their dream of flight and adventure. The hot air balloon experience allowed them to see their home town from the air and appreciate the beauty of Taitung, creating beautiful and unforgettable memories.