EVERRICH Duty Free and Guerlain Collaborate for Bee Garden Experience, a first-and-ever Member-exclusive Experience at Taipei downtown shop
undefined - 2024.05.20
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EVERRICH Duty Free has maintained a long-standing partnership with Guerlain, the internationally renowned cosmetic brand. Ahead of World Bee Day on May 20th this year, EVERRICH has partnered with Guerlain to launch a week-long Bee Garden Experience. In addition to environmental education emphasizing the importance of bees, the classic Aqua Allegoria fragrance collection is available on-site. Moreover, a vibrant indoor garden sanctuary was crafted, and exclusively providing EVERRICH Duty Free members with an exclusive visual and olfactory feast.
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In the Bee Garden Experience, each group of guests is accompanied by a dedicated guide and provided with experiential services, offering EVERRICH members an unparalleled sense of hospitality. Featuring a two-meter-high Guerlain perfume bottle masterpiece and a colorful garden with mirror reflections creating a blooming flower field, the site has quickly become a popular photo spot since its opening. The complete exhibition of the Guerlain Aqua Allegoria series provides the most delightful olfactory experience, while taste buds are tantalized by exclusive floral drinks served at the EVERRICH Duty Free's Garden Café. The Guerlain Bee Garden runs from April 29th to May 5th, exclusively at EVERRICH Taipei Downtown duty free shop, offering dedicated photo booths and special giveaways. With Mother's Day approaching in Taiwan, it is expected to attract numerous consumers to experience the magical allure brought by the century-old French brand Guerlain at EVERRICH.
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EVERRICH Duty Free has remained steadfast in its commitment to social welfare and environmental protection, which aligns perfectly with Guerlain's philosophy. In addition to the ongoing commitment to bee protection, Guerlain Aqua Allegoria range is also packaged in refillable bottles made from post-consumer recycled glass, and adapts a high proportion of natural ingredients, significantly reducing carbon emissions generated from packaging production and recycling. Since 2022, EVERRICH Duty Free has reduced carbon emissions by 12 million kilograms and continues to roll out the EVERICH 1% initiative, emphasizing the accumulative power of seemingly small 1%, including green procurement, prioritizing products with less environmental impact. This effort earned EVERRICH Duty Free the "Buying Power" Gold Award from the Ministry of Economic Affairs in 2023, recognizing its commitment to sustainability.